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October 15.2025
3 Minutes Read

Jolanda van Haarlem Steps Up as CRV's New CEO: A New Era Begins

Colorful pasta bundles in a glass container, showcasing textures and colors.

The Next Chapter for CRV: Jolanda van Haarlem's Vision as New CEO

On January 1, 2026, Jolanda van Haarlem will officially take the helm as CEO of CRV, succeeding Angus Haslett, who has led the company through significant changes in recent years. This leadership transition marks an exciting new chapter for one of the leading organizations in the animal genetics and breeding industry.

A Seamless Transition in Leadership

Angus Haslett has been a pivotal figure for CRV since 2020, becoming the first non-Dutch CEO of the cooperative. During his tenure, he successfully prepared CRV to face both domestic and international challenges. Under his guidance, the organization navigated through the complexities of market dynamics while focusing on sustainable practices. As he steps down, the CRV board expresses gratitude for Haslett's commitment and foresight. His leadership brought innovative strategies, particularly in expanding CRV's footprint on global markets.

Jolanda van Haarlem: A Leader with Global Experience

Jolanda van Haarlem's appointment is backed by an impressive track record within the agribusiness sector. Currently serving as the Group Director of Specialties and Global Strategy Director at Royal Agrifirm Group, she has a wealth of knowledge and experience. Her previous role as head of Cargill Animal Nutrition EMEAR involved overseeing substantial operations across Europe, the Middle East, Africa, and Russia. This international experience positions her well to lead CRV as it seeks to expand its global reach and enhance its service offerings.

The Growing Role of Animal Genetics in Agriculture

Animal genetics and breeding have become increasingly vital in the agricultural landscape, particularly as farmers face pressures from rising food demand and climate change. CRV, with its commitment to improving livestock through science and innovation, plays a crucial role in this important endeavor. Van Haarlem's vision likely includes advancing these scientific endeavors at CRV, ensuring that the organization remains at the forefront of agricultural advancement.

Looking Ahead: Opportunities and Challenges

As she prepares to take over, Van Haarlem will also need to navigate some of the key challenges in the sector, such as sustainability and market fluctuation. With farmers facing more stringent environmental regulations and the need for efficient operations, CRV's research and developments in animal breeding techniques could be essential in assisting farmers to overcome these hurdles.

A Knowledge-Driven Organization: CRV's Mission

CRV's mission extends beyond just breeding superior livestock; it emphasizes sustainability and support for farmers. Jolanda van Haarlem's leadership will undoubtedly prioritize CRV's role in educating agronomists and farmers about the advancements made in animal genetics. As CRV adapts to future demands, this educational component will be vital in fostering trust and collaboration within the industry.

Call to Action: Engage with the Future of Agriculture

As we look forward to Jolanda van Haarlem taking the reins at CRV, it's an opportune moment for agrarians and stakeholders in the agricultural sector to engage with CRV's future initiatives. By staying informed about the developments in animal genetics and participating in the conversations around sustainable practices, farmers can ensure they thrive alongside advancements in the industry.

For anyone involved or interested in agriculture, following the leadership changes and strategic developments at CRV will provide valuable insights into the future of the sector.

Agrarisch & Landbouw

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11.03.2025

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